Indiana Farm Bureau Insurance

Insurance is something that literally everyone needs. So when you realize nobody knows or cares that much about insurance, it’s kind of liberating. Because then you can just start writing about people.

2026 Campaign - “Real People Are Better”

Dedicated agent > complicated process.

Imagine if every other interaction in your life were as time-consuming, complex, and mind-numbingly frustrating as your interaction with your insurance. Pretty awful, right? Makes you really want to hit up a dedicated Indiana Farm Bureau Insurance agent to save you all that strife.

Social Heroes

Radio

2025 Campaign- “Let’s Insurance Together”

Isn’t having an IFBI agent, like, the coolest?

Without your agent, you’re dealing with insurance stuff (aka the most stressful stuff in the world) alone. Or worse: with unhelpful helpers who treat you like just a number. So with your agent, insurance stuff really doesn’t hurt that bad. Yay!

Agency: Young & Laramore
Executive Creative Director: Bryan Judkins
Creative Director: Dan Shearin
Art Director: Baker Wright

2023 Campaign- “Not Just Good”

Insurance is not one-size-fits-all.

Good insurance doesn’t just come from an agent that knows insurance. It should come from an agent that knows you, too. So in this campaign, we highlighted the way IFBI agents get to know each of their VERY distinctive customers.

Radio

Agency: Young & Laramore
Executive Creative Director: Trevor Williams
Art Director: Kyle Nordsiek