Baylor Scott & White Health
Healthcare makes objectively good things happen — healthy people, for instance. So why does healthcare marketing always have to be so maudlin and sad?
Well, well, well.
Baylor Scott & White is the largest nonprofit healthcare system in Texas. But they’d rather be patient-first partners rather than a big, scary authority hiding behind call centers and paperwork. That’s why one of their messaging focuses was Wellness: encouraging check-ups, screenings, and preventative health and maintenance.
But it wasn’t enough to encourage screenings and check-ups on patients’ own behalf. Because behind every healthy person is a community relying on them to be at their best.
Agency: Door No. 3
Executive Creative Director: Noah Davis
Associate Creative Director/ Art Director: Devin Hilgenkamp